e.l.f. BeautyOCTOBER 1, 2024
e.l.f. Beauty is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products.
What I did:
- Led Figma workflow and component systems during an 8-week sprint, keeping complex revisions organized and enabling faster, responsive design.
- Refined existing brand materials into a more accessible, cohesive visual system.
- Produced presentations, style guides, CMS documentation, and archives to support clear handoff and ongoing use.
Webby Award Winner (2025)
W3 Award Winner (2025)
AGENCY: Kettle
e.l.f. BeautyOCTOBER 1, 2024
e.l.f. Beauty is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products.
What I did:
- Led Figma workflow and component systems during an 8-week sprint, keeping complex revisions organized and enabling faster, responsive design.
- Refined existing brand materials into a more accessible, cohesive visual system.
- Produced presentations, style guides, CMS documentation, and archives to support clear handoff and ongoing use.
Webby Award Winner (2025)
W3 Award Winner (2025)
AGENCY: Kettle